Sunday, February 10, 2008

Prada's waifish obsession

I wasn't sure if I found this beautiful or creepy. Prada unveiled 'Trembled Blossoms', a fashion film, at their SoHo Epicenter store in New York. The short movie is a CGI journey as a character morphs "from a Lalique-like blossom, through a pastel coloured meadow and into a splendid, seductive glade, where she meets Pan," according to ShowStudio.

My problem is with the continued infatuation with youth and emaciation by the fashion industry. The character in question has the appearance of an undernourished 12-year-old girl, naked until she is clothed in magical garments. (Of course, Prada couldn't permit the naked character to trudge around in bare feet, so she is supplied with high-heel shoes to give her the appropriate model carriage.)

How many 12-year-olds buy Prada? Why not feature a more womanly character? Does anyone at Prada eat? Is Prada afraid of breasts and curves? What do you think?

You can view a larger version of the animated short at Prada.com.

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