Sexism in Tab Cola Ads

Even though there's always progress to be made, it's good to every now and then remember how far we've come in the work for gender equality. Check out the Tab Cola ads over at Sociological Images. It's shocking to think how casually these sorts of ads were not only accepted but in fact worked, which demonstrates that our common understanding of the societal roles of men and women are very, very different today than they were just 30 years ago.

For your enjoyment, here is one of those ads: "Be a Mind Sticker" asks women to keep their shape by drinking Tab Cola. Doing so will help their men think positively about them during the long hours toiling at work while the women enjoy their time running in soft focus slow mo through park-like settings. The mellow soundtrack actually contains the words, "Don't you want to have a good shape? He wants you with a good shape."