"Um... hello? Only a few days to send for Valentine's! Save 27%"

Is this the worst email marketing subject line ever? ProFlowers sent me a message with the header: "Um... hello? Only a few days to send for Valentine's! Save 27%".

What's with the "Um... hello?" I'm trying to think of an appropriate time when one would use those words, but every purpose I can think of involves one person being annoyed at the stupidity of another. As in, "Um.. hello? Are you paying attention to the conversation" or "Um... Hello. Why are you telling us this? Everyone already knows Dane Cook movies suck."

So what did I do to annoy ProFlowers? Are they upset I haven't made a Valentine's Day purchase yet? Did ProFlowers think it had the kind of relationship with me that would permit the company to nag and insult me for having the audacity to do my holiday shopping elsewhere?

Well, I'm not sure what kind of relationship ProFlowers thought it had with me before sending that email message, but they know exacly what our relationship is now. I unsubscribed. (I'm not sure I've ever unsubscribed just because of a subject line.)