What does this do for Danica Patrick's brand?

We already know what GoDaddy's brand is about; every Super Bowl they roll out another titillating ad designed to stir up controversy and thereby generate publicity. Unfortunately, it's worked, and half of America knows you can register domain names at GoDaddy (and the other half probably think it's a porn site.)

This year's ad was a teaser because Fox wouldn't run the ad GoDaddy submitted. The teaser shows Danica Patrick beginning to unzip her race suit, and viewers were invited to visit GoDaddy.com to see the rest of the ad, which they entitled "Exposure." The ad appears below, and of course, there's nothing nearly as titillating as promised--just the same tired "beaver" joke that was recycled from the Naked Gun movies.

While I am sure it garnered traffic for GoDaddy, I wonder what the hell this sort of ad does for Danica's brand. She wants to be taken seriously a driver, yet she appears as nothing more than eye candy in this ad, like some sort of Victoria's Secret model. Why would a professional woman agree to do this sort of ad?