Dance in your undies and get famous

Here's your chance to pull a Tom Cruise, circa Risky Business. Bonds Youth Underwear is sponsoring an underwear dancing contest with entry via video submissions.

Visit http://bonds.com.au/mash/ for details.

To promote the contest, they created a dance mashup video. I wonder if it isn't a bit counterproductive. Seems to me that if you want to get normal people dancing around in their skivvies, it might not be the best idea to introduce the concept using tight-bodied teens. On the one hand, the video will go viral; on the other hand, after seeing this, who really wants to set up the camera to capture their own underwear moment?