How bad to newspapers have it?
I was recently speaking to someone over the age of 70, and I told them I didn't expect paper newspapers to exist in 10 years. (Well, maybe there'll be a place for specialty papers and a few nationals, but certainly not daily newspapers in every city across the country.) She thought I was crazy (but then, she also doesn't own a computer, so she and I may not have the same perspective.)
A new WeMedia/Zogby Interactive poll demonstrates how much trouble newspapers are in. According to the survey, 55% of those age 18 to 29 say they get most of their news and information online, compared to 7% of this age group that gets most of their news from newspapers. If there's a surprise here, it's that so many people under 30 still consider newspapers their primary source of news.
But newspapers' troubles were even more evident in the 65 and older demographic: 35% of this group said their main source of news was online compared to 17% who list newspapers as their top source of news and information. By a 2-to-1 margin, seniors are turning to the Internet for their news compared to newspapers.
I think that's pretty telling. If newspapers can't even hold seniors and younger people are almost entirely disconnected from newspapers, what can the future be for daily printed news?
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