Wednesday, April 30, 2008

Obama and Clinton - How they're advertising

Once again (as I've often been during this campaign), I am struck with the contrast in the way Hillary and Barack advertise.

Here is Hillary's ad. It's very negative and gives half the story. She paints Obama as unwilling to make decisions when, in fact, he's making tough decisions and not simply going for easy fixes.



Here's another controversial Hillary ad that has received a great deal of criticism from bloggers and pundits. An often-heard refrain is that this was taken from Karl Rove's campaign playbook, with the use of images from Pearl Harbor, the Depression, Bin Laden, and a few other crises. Like her infamous "3 am" ad, this uses fear to convince voters they need her, without actually offering any reasons why or even suggesting she has policies to prevent future disasters. In fact, she almost seems to be campaigning on platform that says she can't stop problems from happening, but at least she can answer the phone in the White House when they do.



Barack's ad certainly is aimed at Hillary, but it isn't negative, it doesn't use fear, it simply talks plain sense about the nonsensical proposal to suspend gas taxes. He points out how little it will save, and how this action (supported by the two GOP candidates, Clinton and McCain) (well if she doesn't want to be called a GOP candidate, she should stop advertising like one) will do nothing to solve the real problems causing gas prices to rise.

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